Moderator. After a successful exit from his startup, he embarked on his next … On a recent episode of The Ecommerce Marketing Show, DTC legend Nik Sharma shared some of the ecommerce brands he admires most for SMS, email, social, and site design. Plate & Pantry 3.0 - Innovations In Food & Beverage: With Ilana Kruger (Founder, Dripkit), Kaitlin Holliday (eCommerce + Data, Four Sigmatic), Nik Sharma (Investor, Haus), Yong Zhao (Founder, Junzi Kitchen), Corey Manicone (Founder, Zuul Kitchens), Kristen Adamowski (Virtual Restaurants Ops Lead, Uber), Dan Fleischmann (VP, Kitchen Fund). ... With foot traffic down and a greater focus on ecommerce, retail stores have started to seek out new opportunities for the passionate and knowledgeable folks they already have working their sales floors. By offering world-class customer experiences, it can boost businesses to new heights and maximize profits. For example, when Nik was working with Judy, an emergency kit brand, there was an issue with their discount code. Something went wrong while submitting the form. Sure, it’s easier than ever to launch an online store. This blog in more than one way represents my love for food and the beauty that surrounds it. Those categories are the ones that are having to adapt quickly because of their purchase flows + … As the host of our new Ecommerce Marketing Show, my mission is to help you become an expert in ecommerce marketing so you can sell more stuff, grow your business, and live the life that you want. Email Address. Menu Home Get Started Blog DTC DAY About Contact. He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. The top state of residence is California, followed by New York. Subscribe to get new episdoes delivered to your inbox. Yours. ... 11 Best eCommerce Conferences to Attend in 2020. “This year I’m seeing a lot of brands start to partner up with other brands that have the same target customer,” Sharma says. Patrick Coddou of Supply opens up and talks about his Shark Tank experience. They recognize that they will be taken care of and as more customers begin to feel the same way, a community is built. Nik Sharma on Scaling Successful Direct-to-Consumer Brands Welcome to episode 4 of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. — Nik Sharma (@mrsharma) April 29, 2020. Viewing channels within an overall marketing mix and meeting your customers where they are at different points of intent is a more holistic way of thinking about it. Get the last blog posts from the ecommerce industry directly in your inbox once a week. Nik Sharma's On How To Launch a DTC Brand. Nikhil Sharma in the US . Nik Sharma, CEO of Sharma Brands, says bundling can be a really effective way to increase your average order value (AOV) while also getting customers to try a broader range of products. The customer feels valued as the brand understands and emphasizes with them. Nik Sharma CEO, Sharma Brands Kelly Vaughn CEO & Founder, The Taproom Here’s what a few of them are saying: "Privy is known for providing world-class ecommerce marketing resources, and they are giving you all of that knowledge in these chapters. You could use pop-ups, email, text messaging, video, blogging, Facebook, Instagram, LinkedIn, YouTube, TikTok, influencers, events, direct email, and more. This episode’s featured guest is Nik Sharma, the CEO at Sharma Brands. Sign up by email to receive the latest news on my new book -THE FLAVOR EQUATION and my recipes. A learning management system (LMS) helps businesses and educational institutions create, track, and manage their eLearning programs. Halie LeSavage and Nik Sharma on preparing for BFCM and beyond. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Jesse Genet is the CEO and co-founder of Lumi, a supply chain logistics platform that serves e-commerce brands like StitchFix, Bombas, Parachute, and more.. Nik Sharma is the CEO of Sharma … Every company talks about wanting to build a community and all the strategies that it will take to do so, but the easiest and fastest way to accomplish that is by just having an efficient customer support team. Items easily found in the grocery store like speciality chips, sauces, etc are also a win. The First All-in-One Blogging Tool Built for Ecommerce and Shopify Blogs; Products. The average Nikhil Sharma is around 43 years of age with around 60% falling in to the age group of 21-40. He’s worked with some major ecommerce brands like Haus, Brightland, and many of the brands you’re about to learn a ton about. Everything we do is for our merchants, so what’s our goal with this round? Strategy. But that’s where I come in (hey by the way, I’m Dave, and I’m the Chief Marketing Officer at Privy). When Nik Sharma, 8, walked in the first-ever Northern Virginia Walk to Cure Diabetes last Sunday, he didn't walk alone. Nik Sharma, CEO of Sharma Brands and an active investor in the DTC space, joins the POD to talk all things DTC. Don’t miss out on future episodes. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. The Washington Post - Why is dal makhani so beloved? For example, they’ll offer a tumbler, stainless steel straw, and bracelet together as a bundle. He has worked with big brands such as Bill Blass, Roc Nation, and Haus, and he is on the podcast today to discuss the importance of customer service. You can sell stuff online too! Thank you! We respect your privacy. Nik Sharma's On How To Launch a DTC Brand, “In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond”. Partner manager at Gorgias, host of Ecomm Swipe File, and co-founder of Treats Happen and Venngage. Performance comparisons depend on what your goals are.”-Nik Sharma, CEO of Sharma Brands Build a dashboard with Google Data Studio (or your tool of choice) Perhaps the easiest (and cheapest) way to track your ad campaigns’ results is by using Google Data Studio , which is a free data visualization tool. Nik Sharma Widely known as “The DTC Guy” on the internet, a Forbes 30 Under 30 member, and a resource brands and investors turn to for growth, Nik Sharma is a 23-year old operator who has both assisted and led revenue growth at multiple organizations, including hint water and VaynerMedia. Because in addition to your store, there are millions of other ecommerce stores out there. According to Nik Sharma, CEO of Sharma Brands, the latest trend in reaching new audiences is through strategic partnerships. You can't win by copying Gymshark's marketing, but you can win by copying their mindset. To reach a $10M level, Nik says that brands need to have an economic moat. Even after launching an award-winning food blog and writing a few cookbooks, food writer, photographer, cookbook author, and recipe developer Nik Sharma continues to work on his online presence. In 2017, we created this great value deal for Hint Water that was basically nine cases of water for $99. Through this excitement and acknowledgement, an intimate relationship is created between the brand and customer. It is not an exaggeration to say that customer service is the most vital piece of a brand. Interview: Nik Sharma on Old Assumptions and New Normals. And he’s an ecommerce savant. – Nik Sharma “Sometimes brands are too quick to assess which channels are/aren’t working, and thus evaluate channels in solos. Ocean & Co. likes to throw things together as a package deal. Now look, marketing isn’t a new idea. Get the guide for ecommerce retailers and DTC brands. And when they have a great experience, guess what they are going to tell their friends about? Immediately, the code was fixed and although Judy must have lost several potential customers during the mistake, they could have lost far more if customer service were not there to receive and respond to the matter. Interview: Brendan Bannister on Shifting the Conversation in 2020. Nik Sharma A Brown Table. Subscribe. And for most small businesses and entrepreneurs, the challenge isn’t understanding the value of marketing, it’s figuring out what the heck to do and where to start, especially with limited resources. Strategy. It simply was not working but no one knew until an online shopper got in contact with customer service. That is why customer service is there to pacify the consumer and their issues, acting as a prevention method to any bad experiences. Thanks for subscribing. To speak to Nik and to get a further insight into the importance of customer service, he can reached via text at 917-905-2340. Successfully executing a fashion ecommerce storytelling strategy is both an art and a science. By offering even simple solutions from a technical standpoint, such as dealing with refunds or providing a shipping label, the customer is excited that the brand provided them with a solution. Even a simple third-party logistics team can give a significant boost to a brand by providing front-line workers for customers. You. Because the domain is so new, none of my usual tools have been able to pick up information on their Product Listing Ads. “It’s smooth, it’s velvety, it’s creamy, and when you bite into the beans, they’re … To Nik Sharma, author of the gorgeous new book “The Flavor Equation,” it comes down to one thing. “It’s such a comforting texture,” says Sharma, a molecular biologist turned food writer. Created by Common Thread Collective (a digital sales agency for ecom), The Ecommerce Playbook podcast is a brutally honest podcast. Subscribe to get new episdoes delivered to your inbox ... I’m Dave, and I’m the Chief Marketing Officer at Privy). It goes more into detail on how these ecommerce landers are structured: Source: DTC101 presentation by Nik Sharma Google Shopping Ads. The Flavor Equation (AVAILABLE NOW) Subscribe. Doing it Big podcast on demand - On this new podcast series, Be A Part Of hosts & features some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Each week I’ll be bringing you interviews with leaders from top ecommerce brands, lessons learned from the 400,000+ businesses using Privy today, and marketing tips and tricks you can steal ASAP. They will not give any of the company’s second products a try, such as the more expensive purchases or subscriptions. Preeminent D2C investor and influencer, Nik Sharma, will share actionable tips and insights about the emerging eCommerce trends that will define 2020. And that’s where marketing comes in. We found 48 records in 25 states for Nikhil Sharma in the US. Squarespace had the opportunity to speak with Nik to learn more about how he keeps his website optimized using the Squarespace Mobile App. In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond. Nik Sharma A Brown Table. Scroll . Brands must combine visual content, such as images and video, with audio and experiential content. Nik Sharma, CEO, Sharma Brands. This section is a little lighter than I would have liked to. Today, people buy from brands they know and trust, and marketing is the thing that helps people, well -- know you and trust you. And on top of that, there’s a nearly infinite number of ways to reach potential customers. Nik has worked with a lot of notable DTC brands including Judy, Hint, Dream Pops, and more. This combination drives “full-funnel marketing campaigns: awareness, interest, desire, and conversion,” says Nik Sharma , head of direct to consumer at VaynerMedia. But it’s harder than ever to cut through the noise to bring the right people *to* your store and get them to buy your stuff, tell their friends, and come back again and again. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. We’re proud to announce our $25m Series B  . Hi, I'm Nik. Sign Up. On today's episode, I am talking with Nik Sharma, the CEO of Sharma Brands, which helps operate your favorite DTC Brands. We've sent a confirmation email to your inbox. It sounds real nice on paper: create products that people want, set up a store on Shopify, and boom. But for 99% of entrepreneurs and small businesses in ecommerce, launching that store is not enough today. Your submission has been received. They are the first to know when something is wrong, broken, or if anything can be done better. 5. Nik Sharma: Founder or Sharma Brands. However, most tools come with a set pricing model that can be expensive for small businesses and institutions.. It’s through marketing that you can cut through the noise, build a brand, and create real relationships with customers so that when they are ready to buy, guess who’s store they are going to visit? If it is their first time ordering from a brand and they have a less than stellar experience, they are most likely not going to order again. Food delivery is KILLING it rn - doesn't matter if it's email or Facebook ads. Helping independent ecommerce brands provide an outstanding customer service experience. Nik Sharma shares how customer support is a brand's ultimate weapon. The Ecommerce Playbook Podcast. Raj Nijjer, Vice President of Brand Marketing, Yotpo Catch the replay of our fourth episode of Vested Interest, where three real ecommerce brands pitch three real investors for a guaranteed, private call to help secure funds for BFCM, and scale their operations. Customer service is a brand’s frontline of defense. For many eCommerce businesses, Black Friday is an opportunity for prospecting. Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Take this quote as an example "We currently have $112,000 in the bank.I’ve got $300,000 in … A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma) In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes. Nik Sharma shares how customer support is a brand's ultimate weapon. Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. By identifying the needs, concerns, and issues of the customer faster than anyone else, they can also fix or address problems before it gets any bigger and becomes damaging to the company. It is important to keep the customer happy. More than 70 families joined Nik as a member of "Nik… Nik has seen firsthand what good customer service can do and how much feedback, both positive and negative, it can receive. Speaker. Nik Sharma | Delhi, India | E-commerce Startgiest at Baby Groot Technocrafts | 0 connection | See Nik's complete profile on Linkedin and connect Ecommerce blogging is an essential part of any online store's content marketing strategy. Oops! : Thursday, January 23, 2020 at 06:30 PM … This episode’s featured guest is Nik Sharma , the CEO at Sharma Brands . Thank you! 7 Best D2C Conferences to Attend in 2020. It comes down to one thing and bracelet together as a package deal the beauty that surrounds.. Mrsharma ) April 29, 2020 at 06:30 PM … the Washington Post - Why is dal so... It rn - does n't matter if it 's email or Facebook ads is not enough today DTC... Why customer service experience video, with audio and experiential content author of biggest! 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