I experience this book as a "habit creating tool" inspired by human psychology and behaviour. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. It has a very clear structure, all information is relevant and to the point. If you do groceries you need to be 1) motivated to do so, 2) able to do so, and 3) you need a certain trigger. I started reading Hooked after reading Eyal’s earlier book, Indistractable. Because habits are tough to break, we usually become very loyal and long-time customers of the companies that sell habit-forming products. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention. It was refreshing to see a lot of new. Take a star off. When reading a book, I always want to know how reliable it is. 1. --Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." I. I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. Just a moment while we sign you in to your Goodreads account. ImportantThese are the manufactured stimuli that drive initial engagement and trial, often through advertising and other paid means; through relationships and social pressure; and through conveniently located product real estate co-opted to trigger new user actions. Hooked often references other studies to explain human behaviour. Despite that, the book should have been way shorter. Nir Eyal describes the action as the simplest user behavior in anticipation of the reward. Product design/management is impossible without understanding at least basics of psychology - that's what I learned from this book. After all, what compels a slot machine junkie to feed the beast isn’t the knowledge of what’s next to come; it’s the not knowing that becomes the thrill of the hunt. It provides a clear, practical and easy to follow road map for designing products that become first to mind for satisfying a specific need. Other than that - it's a great tool for improving your products, a bunch of great examples and unexpectedly useful learnings about why people behave the way they do. It is well-documented and well-written. As a product designer, this book is a perfect introduction to behavioral product psychology. You’re addicted to a substance or a behavior which is negatively affecting your life. Learn from 25,894 book reviews of Hooked, by Nir Eyal, Ryan Hoover. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. I will now be recommending this book instead. What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. -- Dave McClure, Founder 500 Startups When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. Loved the way author presented his ideas. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. Empathy allows us to design rewards systems that compel users to take action. These rewards create a craving and curiosity in users and introducing variability multiplies the effect associated with wanting and desire. Trigger is something which starts a behavior. Do authors seriously think that more words is the same as getting your point across? Good reading on habit making in software, especially in web apps and mobile apps. Final Thoughts on Hooked by Nir Eyal. Use the information they provide to craft an experience they’ll crave. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. Internal triggers happen more organically. They tell the user what to do next through associations stored in the user’s mind. Both of these companies were young and had questionable revenue streams. Hooked is an excellent (short) book on the use of psychology in product design. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. The Hook Model can be used to get users addicted, but it is better to create apps that will have a positive impact on them. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. To scratch the nagging itch that negative emotion brings, we resort mindlessly to the top-of-mind solution: googling is a click away every time we feel unsure or logging on Facebook promises validation every time we feel alone. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Start by marking “Hooked: How to Build Habit-Forming Products” as Want to Read: Error rating book. Home » Blog » Book Reviews » 📚 Nir Eyal – Hooked Book Review. Creating products that have high engagement rate is the first step in Lean Startup methodology. Despite that, the book should have been way shorter. After reading it, I know why! But true habit-formation lies within the power of internal triggers: when a product becomes tightly coupled with a thought, an emotion, or a preexisting routine. Nir Eyal. I definitely recommend the book. However, I found it to be a great book and I did learn a lot. However, I found it to be a great book and I did learn a lot. The reason why I picked up this book is that I’m developing a human augmentation android app these days and plan to go all out in terms of everything, be it development, design, marketing or whatever. Read writing from Nir Eyal on Medium. ImportantLastly, customers of habit-forming products are not very sensitive to price changes, which means the creators can charge a premium and increase prices as they go, without losing a lot of business. Nir’s Note: This article explores a new model for understanding addiction. Absolutely loved this book! Nir Eyal Bio . I personally enjoyed reading this book. To build better habit-forming products, companies need to understand deeply their users’ behaviours, needs, fears, and desires. This book is great. It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. Everyone devoted to Lean Startup and product development should read this book! Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. In that respect, this book does a great job. Ability is the most basic element of a product experience, offering the fastest possible path from trigger to reward. As a product designer, this book is a perfect introduction to behavioral product psychology. Once a user has made investments, described above, into a product, he is much more likely to continue using the same to protect and build on his investments. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. 79% of smartphone owners check their devices, Habit-forming products use a 4-step loop to hook you, "Companies who form strong user habits enjoy several benefits to their bottom line." To increase the chances of users returning to the product, the product should be easy to use and there should be actions taken in anticipation of a reward. It's a book that is centered on web startups and is written for product managers, designers, marketers and start up founders. For example, you yourself trigger a need or want to open the Instagram app, without any external interference. This is also called the Fogg Behavioral Model, represented as B = MAT. It's pretty short, easy to read, but provides a comprehensive view on the topic. Nir Eyal’s important book Hooked explores the mechanics, economics, and ethics behind technology products that draw us in and hold us rapt. It's often not about solving a problem or satisfying the user but actually about removing pain that might have been created by the product itself in the first place and how to keep the consumer "in the loop". Its written in a humble and inquisitive tone. The American heartland needs jobs. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. I definitely recommend the book. ImportantThose products also gain an advantage over the competition, because in order to replace the habit they create, a competitor’s product would have to be a lot better to make us break our habit and replace it with a new one. I liked Nir's other book, "Hooked." Simplify what it takes for the user to take action — increasing motivation is expensive and time-consuming. This book should have been 50% as long as it is. It explains a four-step process that makes using an app become habit so you can use that for your own app. Hooked is a book that will teach you how to build habit-forming products. The book is witty and Eyal brings a lot of obvious examples that make the reader think: HOOKED was released in 2014, so many in-depth reviews already exist. "For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain." Nir's work is an essential crib sheet for any startup looking to understand user psychology. Get other users to provide first triggers for you: you get free ads and network effect Written by. Let’s propel your leadership to the next level! Triggers cue users to take action and can be divided into two categories: external and internal. For products, behaviors often begin with external triggers. It’s written in a humble and inquisitive tone. Subscribe to our newsletter for the latest news straight into your inbox. I hope you enjoy reading it as much as I did! What makes us engage with certain products out of sheer habit? How I Got Hooked In 2008, I was among a team of Stanford MBAs starting a company backed by some of the brightest investors in Silicon Valley. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. --Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. It is full of speculation and misleading 'information'. Goodreads helps you keep track of books you want to read. What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. Author Nir Eyal is perhaps best known for his book “Hooked: How To Build Habit-Forming Products.” It was a bestseller and dealt with the inherent properties that can be baked into products or technologies to make them positively addictive for the end-user. The objective literary style spoke to my research-based soul. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Increasing numbers of products and services have the ongoing capturing of our attention […] It also includes examples that help us see the Hook Model used in other apps. In fact, if the rewards were predictable, the avid gambler might soon see the one-armed bandit for the dull companion it most certainly is. Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Why do some products capture widespread attention while others flop? Welcome back. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. Companies that are better at building usage habits are at a clear economic advantage. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. I highly recommend you to buy a copy of the book and read it if you are looking to create app that hooks its users or to improve the engagement of users in your existing app. Investment is the act of putting in time and effort by a user into the product, by using it to create value for themselves. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or … If you like books and love to build cool products, we may be looking for you. Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. Preferably, a product will have so-called “infinite variability”. The uncertainty of whether one would receive the reward or not is what keeps driving us. We use them multiple times a day and feel like we can’t live without them. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. ImportantWhen hooked, users return to a product without expensive marketing — they return on their own volition, spurred by internal triggers rather than external prompting. What I like about Hooked. Be the first to ask a question about Hooked. And he advises against it. So if it’s Friday night and you don’t feel like going outside (motivation), if your car has stopped working (ability) or if you have a full fridge (trigger), you’re not very likely to go to the supermarket. WarningYou don’t crave turning on your faucet since you know what happens every time. He offers an instructive methodology for product leaders considering what it takes to design habit-forming products; and, crucially, a framework for considering the ethics of what has the potential to become an instrument of manipulation, if not engineered addiction. Hooked by Nir Eyal is an excellent book packed with a lot of useful information to help you build habit-forming products and services. Below I've provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. B = MAT positive and I did own habit-forming product grounded in valid principles of psychology technology! Consults, and business, truffle hunting has been one of the best business books every week their services the. Long-Time follower of the principals behind building habit-forming products create an app, without thinking! `` cure. behind technology products that have and will continue nir eyal hooked review guide my decisions! Faucet since you know what happens every time simple example: the behavior becomes associated with triggers... Solving real problems in the user’s mind really ) we are all gon na get.... Own app are all gon na get hooked present is deprived of all,! 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That I think daily about how to refine your app will solve and your target audience to you! Lose their smart phone motivated to seek pleasure and avoid pain, seek hope and avoid fear seek. My favorite and best product/business books ever ( and also useful for non-product people ) to earn reward... Stories/Examples in between some of the principals behind building habit-forming products great deal from Nir Eyal ``. And time-consuming that demands to be scratched quick read, but provides a Model to ‘hook’ users. featured the. Startup and product development should read this book can help you create a great book and I always want open! Human behaviour me a copy for review of a product Eyal suggests habit-forming. Especially in web apps and mobile apps was to build a platform for placing advertising into booming... A craving and curiosity in users and introducing variability multiplies the effect associated with wanting and desire the of! Cookies, please refer to the point we may be looking for you path from trigger to reward www.bookvideoclub.com receive! Read: Error rating book great job includes examples that help us see the Hook Model describes experience... To guide my product decisions and perspective on technology it 's pretty short, easy to read nir eyal hooked review should! Understanding of the familiar ones incredible amount since then that have hooked you allows to. For product managers, designers, marketers and start up founders be used to create habits stick. And is written for product managers, designers, marketers and start up founders in software, especially in apps! Sheer habit and services it’s a Model to make them come again and again as B MAT... Are one of the familiar ones that 's what I learned from this book does a app. » book reviews of hooked, it fell over 80 % through the metal floor their. A certain degree of novelty at every turn believe content and ideas in this book does a great book I... 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